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2025 JD Power Initial Quality Kia Award


Kia Brand Information

Insights from the J.D. Power Initial Quality Study

How well did Kia do in the 2025 JD Power Initial Quality Survey? Kia already guarantees class-leading warranties and is applauded for class-leading value for the money; can it also promise quality?

Get answers here about Kia brand quality and reliability before you shop other Peoria car dealerships.  

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2025 J.D. Power Highlights: Where Kia Stands Now

Kia continues to uphold its reputation for quality and customer satisfaction in the United States, even as the auto industry evolves in 2025. Kia, Hyundai and Genesis -- all part of the Hyundai Motor Group -- dominated the latest J.D. Power Initial Quality Study (IQS), taking three of the top 10 spots on the list.

 

Is this an accident? Absolutely not. Kia has “poured resources into R&D” -- explains TopGear -- as well as “focused heavily on customer feedback and committed to tight manufacturing tolerances.”  

 

 2025 Telluride: Segment winner for Upper Midsize SUVs in the J.D. Power 2025 IQS


2025 Kia Telluride ranked number one in the Upper Midsize SUV segment, reinforcing Kia’s ongoing commitment to dependable vehicles. Owner feedback recognized the Telluride for its low incidence of quality issues, spacious interior, advanced features, and family-oriented design.

    • Recognized for fewest problems during the first 90 days of ownership

    • Sales for Telluride up 17% year-over-year; Kia brand sales up over 10%

    • Highly Rated by US News and World Report; Kelley Blue Book

    • Editors’ Choice, 10Best, Car and Driver

Rear three-quarter view of a light gray Kia EV6 driving away on a winding desert highway at sunset.

    Consumers and Critics Chime In

    Consumers really like the Kia 3-row SUV. As one Reddit user wrote, “my Kia Telluride’s reliability has matched that of any Honda, Lexus, or Toyota vehicle I’ve had. It stood out as the best SUV in its category.” Some owners report that Tellurides endure well past 200,000 miles with minimal issues when properly maintained.

    Critics increasingly see Kia as a solidly reliable choice among affordable brands. Leading sources like J.D. Power and Consumer Reports now rate several Kia models highly for dependability, build quality, and overall owner satisfaction. Kia stands out with:

    • Consistently above-average predicted reliability for newer models.

    • Strong marks for build quality in mainstream segments.

    • Seven Editors’ Choice Awards, Car and Driver 2025

    • Notable long-term warranty (10-year/100,000-mile powertrain), boosting owner confidence

Industry Trends in 2025: The Quality Landscape

The 2025 J.D. Power Initial Quality Study reflects a slightly improving overall new vehicle quality, with reported problems per 100 vehicles (PP100) decreasing from 194 to 192 in one year.

Mainstream brands’ average PP100 rose to 187 (worse from 181 in 2024), but Kia outperformed several key competitors with a score of 181 PP100. 

Kia’s customer loyalty remains robust, especially among buyers concerned about dependability, cost of ownership, and resale value in the Arizona market.  

What This Means for Phoenix, Peoria & Goodyear Buyers

Kia’s refreshed focus on model excellence and reliability is resonating with buyers across the Valley and West Valley suburbs:

    • Award Recognition: The Telluride’s best-in-segment win amplifies Kia’s perception as a smart buy for families in Phoenix and Peoria seeking a high-quality SUV built for Arizona road and climate conditions.

    • Sales Momentum: Strong year-over-year sales growth validates local trust in Kia’s lineup among the area’s rapidly expanding communities.

    • Local Inventory: Phoenix Kia dealerships continue to spotlight the latest award-winning models, with Kia’s strong national ranking serving as a powerful reassurance for customers.

Exterior view of an Earnhardt Peoria Kia dealership with a large logo sign and three Kia cars parked out front.

    How Kia’s Past Successes Support Its 2025 Standing

    Kia’s dominance in recent years—such as three consecutive #1 mass-market dependability awards in 2021-2023 and several segment wins for the Sportage, Forte, and Optima—builds the foundation for today’s consumer confidence.

    These past accolades reinforce the argument that, even as new tech brings new challenges, Kia remains dedicated to meeting driver needs with robust quality controls and continuous improvement.  

A white Kia EV9 electric SUV drives at high speed on a paved highway through a desert landscape.

    Conclusion

    Today’s car shoppers should put Kia at the top of their list if they want value and quality in one package. Industry-leading warranty coverage adds to the deal.


    Visit Earnhardt Peoria Kia to discover the perfect vehicle for your needs.


    Schedule a Test Drive


    Kia’s 2025 J.D. Power achievements—especially the Telluride’s top ranking—underscore its continued appeal for Phoenix, Peoria, and Goodyear buyers. The brand’s recent track record of quality and value remains a central part of the Kia experience, even as the industry faces new challenges.




Most new vehicles include an “Earnhardt Protection Package” inclusive of highly-demanded, popular items designed to protect your investment such as lifetime window tint, door-edge guards and (for some vehicles) floor-mats. Price/cost of the “Earnhardt Protection Package” will range from $999 to $1,294 at this dealership for Cars, Vans, CUVs and SUVs ($999 window tint & door-edge guards as well as $295 floor mats, where applicable). Actual vehicle sale price and payments may vary for various reasons - including but not limited to - applicable manufacturer rebates, special limited time offers, dealer incentives, taxes, fees, and buyer's credit qualifications, dealer installed accessories, market product (or vehicle) scarcity and $599.00 dealer doc fee. Must qualify for some offers. Some offers may not be available with special financing, lease and some other offers. Financing on approved credit for well qualified buyers.

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APR based on Kia Motors Financing, on approved credit.

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Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.